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Vinyl Banners, Signs, Displays

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How To Start A Sign, Banner & Print Company!

& How To Improve, Run, & Manage Your Shop!

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Glossory Of Terms

Management /Recruiting

How To Design & Utilize An Efficient Training Program For Your Sign Shop

Managing Your Sign / Banner Shop
How To Create Systems

Executive Attitude - Maintain Respectful Relationship With Your Staff

How To Build The BEST & Smallest Staff For Optimal Happiness & Profits

Multi-Tasking For Optimal Profitability In Your Sign / Banner / Print Shop

Top Sign / Banner Employees - How To Keep Them Challenged & On Your Team

Keeping Your Staff Productive & Busy
“If You Have Time To Lean...”

Recruiting The “Right Team” - How To Recruit The Best On A Budget

Recruiting, Training, and Managing A Direct Sales Team For Your Shop

Products/Production

100 Products You Can Make With Your Basic Sign Shop Equipment

Inventory Items And Tools You’ll Need To Start Your Sign / Banner Shop

Creating An Effective File Management System For Your Sign / Banner Shop

Contour Cut Decals, Stickers, Bumper Stickers & Labels “How To”

Easy Add-On Products & Services For Revenue Boosts In Your Shop

Expanding Into Car And Truck Vehicle Graphics & Wraps

How To Choose & Use Wide Format Printing Equipment

How To Choose & Use Plotters / Cutters In Your Sign / Banner Company

How To Make, Market, And Sell Car Graphics

How To Make, Market, And Sell Car Magnets

How To Make, Market, And Sell Pole Banners

How To Make, Market, And Sell Vinyl Banners

How To Make, Market, And Sell Vinyl Signs / Signage

How To Maximize Your Production Area To Increase Efficiency & Save Money

How To Turn Your Copy Machine Into A Cash-Flow Machine (Legally)

Jobbing-Out The “Heavy Lifting” Find And Use Contractors Successfully

Installations - How To Systemize Your Installs For You & Your Staff

How To Apply Vinyl - Tricks For Applying Vinyl With Virtually No Bubbles!

Sales/Marketing

10 Effective & Inexpensive Ways To Autopilot Your Marketing & Sales Pitch

Big Fish Clients - How To Catch The Big Fish With Big Fish Revenues

Bounce-Back Coupons How To Generate Repeat Business For Pennies

Building Quality Rapport With Your Clients Without Expensive Lunches

Harvesting Client Testimonials To Promote Your Sign / Banner Business

Cold Calling Your Sign Shop - How To Get Max Clients While Burning Calories

How To Interview Your Clients & Prospects To Uncover Vast $ Potential

How To Direct Mail Market To Your Clients Using Snail Mail

Selling To A Gold-Mine - How To Sell To Schools / Educational Markets

Executive And Network Groups - How To Max Your Time & Profits

Expand Your Network By Working With Design Firms & Marketing Companies

Learn To Qualify Your Prospects - Get Inside Their Minds To End Wasting Time

“Leave-Behind” Marketing Secrets - 10 Ways To Increase Results

Market While Your People Install - How To Generate Leads With Zero Extra $

Managing The Obvious - Grow Your Sign Shop By Watching Your “Vital Stats”

Market Your Sign / Banner Shop Vehicles For Max Leads & Profits

Niche Marketing In Your Sign Shop - Turn The Obvious Into Profits

Package Selling Sign / Banner / Print Products - How To Package For $

How To Cash-In On Golf Course Sales In Your Sign / Banner / Print Shop

How To Cash-In On Property Management Sales In Your Sign Shop

“Toot” Your Own Horn - How To Promote Without Being Arrogant!

Wholesale hidden Revenue Secrets - Why You Should Consider Wholesale

Sign Shop Marketing - How To Generate Leads Using Video

Turning Clients Into Sales People - How To Train Your Clients To Get You Leads

The Power Of The Little Sticker - “Stick” A Sales Generator Onto Everything

Turn Your Delivery System Into An Automatic Lead Generation System

How To Use Newsletters To Build Customer Loyalty & Corp. Credibility

How To Make, Market, and Install Wall Murals In Shopping Centers

Whipping Client & Prospect Objections Way Before They Ever Come Up

Sign/Banner/Print Strategies

How To Start, Manage, Market & Operate A Sign / Banner / Print Shop

Keeping It At Home - The Benefits Of Running A Home Based Sign Shop

Stop Wasting Time & Money - Only Perform Work After Receiving Deposits

Maximizing Your current customer List - Sell ‘em More & Fire The Bad Ones!

Mental & Emotional Barriers To Success - How To Jump The Hurdles Quickly

Shoe-String Secrets For Starting & Growing A Sign/Banner/Print Company

Ethical Ways To Collaborate & Network With Your Competitors

How To Stay Ahead Of The Technology Curve With A “Future” Mindset

Tennis Shoes & White Shirts - How To Dress Your Team For Success

When To Call It Quits - Tell-Tale Signs You Really Should Get Out Of Business

Working With Your Spouse - How To Succeed In Your Marriage (& Sign Shop)

Web Design/SEO

Building Credibility Into Your Web Site For Optimal Conversion & Profits

Common Mistakes To Avoid That Will Cost Your Web Site Valuable Traffic

Competing On The Web How To Use The Internet To Generate Revenue

How To Build An Effective Lead Producing Web Site For Your Sign Co.

How To Get Web Links To Your Web Site For Optimal Search Placement

How To Install & Benefit From Live Chat On Your Sign Shop Web Site

SEO Search Engine Optimization Secrets To Get Your Site Ranked For $

Web Site Shopping Cart Basics - How To & Whether A Shopping Cart For You

Sign / Banner / Print Shop Definitions!

Application Tape Tape used to seem vinyl banner edges or affix to different substrates
together.

Blade / Cutting Tool Tool used to trim and cut vinyl and other media/substrates.

Calendered Vinyl “Economy” vinyl used in flat applications and in vinyl uses not calling for the higher quality cast vinyl. Additional info about Calendered Vinyl

Car Magnets (Vehicle Magnets, Truck Magnets) Marketing tools affixed through magnetic substrate to the sides or backs of vehicles. Consists of durable magnetic substrate and overlaminated vinyl.

Cast Vinyl High quality vinyl used for vehicle graphics and other uses requiring vinyl that adheres and forms to contour curves. Additional info about Cast Vinyl

Corrogated Plastic (brand name Coroplast) is a substrate used for making temporary signs (examples include yard or real estate signs displayed usually with metal stands).

Foam core / Foam board is a durable, lightweight substrate used for mounting and displaying graphics.

Installation Kit Portable kit used for installations that contain the essential tools and consumables needed to correctly and successfully complete an installation.

Media The basic material graphics are printed onto.

R.I.P. / Print Ripping refers to the process that software uses to send graphics to a printer. Ripping and printing are often done in combinations.

Plotter/Cutter Tool used to plot and/or cut paper or vinyl for use in vinyl applications such as banners and signage.

Pole Banners Double-sided banners affixed to parking lot poles (such as in parking lots or along streets.)

PVC A light weight rigid material used in sign making.

RFQ / Request For Quote RFQ refers to a potential customer asking for a formal price quote for a service or product.

S.E.O. / S.E.M. Search Engine Optimization or Search Engine Marketing - the process and practices used to enable a web page or web site to rank favorably in the organic returns of search engines such as Google, Bing and Yahoo thus creating the potential of receiving traffic and leads (and hopefully sales.)

Squeegee Plastic tool used to apply vinyl to different substrates.

Substrates The basic material printed media is applied to.

Vinyl Banners Temporary signage normally produced consisting of plot cut vinyl affixed to vinyl material or inks printed directly onto the vinyl material. Vinyl banners are often seemed and grommetted for easy display. Normal size examples: 2’ x 6’, 3’ x 5’, 4’ x 10’ however vinyl banners can be produced in almost any size.

Wall Murals Large graphics normally printed on vinyl used to cover large areas. Similar to wall paper but normally used in outdoor applications. For example, covering vacant retail tenant windows, or to announce and market a future tenant.

Wide Format Printer Large (normally inkjet) printer used to produce banners, billboards and large graphics. 

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